practical guides

How much does an influencer cost in Morocco?

Understand the factors that make the price of a creator collaboration in Morocco vary.

Micro-influencer rates in Morocco: how to estimate them?

A method for building an estimate without using an arbitrary rate card.

Instagram Story rates in Morocco

What to check before setting or negotiating the price of a sponsored Story.

Instagram Reel rates in Morocco

Why a short-form video can cost more than interactive content.

How much should you charge for an Instagram collaboration?

A structured method for preparing your collaboration rate.

How do you calculate engagement rate?

Simple formulas, examples and limitations for interpreting an engagement rate.

What is a good engagement rate?

Why it is better to compare yourself with your own history and comparable peers.

How much does YouTube pay in Morocco?

Understand why revenue varies and how to reason with RPM.

How much do 1,000 YouTube views earn?

A simple method to connect views, RPM and revenue without promising a fixed amount.

How much do 10,000 YouTube views earn?

Use an RPM assumption to get a transparent estimate.

How much do 100,000 YouTube views earn?

Calculate several scenarios instead of relying on a single promise.

YouTube CPM: definition and calculation

Understand cost per thousand impressions and its role in the advertising ecosystem.

YouTube RPM: definition and calculation

Understand revenue per thousand views and use it for your own estimates.

CPM vs RPM: what is the difference?

A clear comparison between advertising cost and creator revenue.

YouTube monetization in Morocco: roadmap

Organize the steps to verify before relying on advertising revenue.

YouTube thumbnail size: practical guide

Create a sharp, readable thumbnail that stays coherent across screens.

YouTube banner size: design principles

Design a banner that adapts to different screens without depending on one crop.

What is a good YouTube CTR?

Interpret CTR in context rather than aiming for a universal threshold.

How do you budget an influencer campaign?

A method for adding creator fees, production, amplification and a safety margin.

Which KPIs should you track for an influencer campaign?

Choose indicators according to the objective rather than tracking every available number.