YouTube banner size: design principles
Design a banner that adapts to different screens without depending on one crop.

Safe area
Safe area should be analyzed together with the other variables, not in isolation. A good decision starts with your own data, your audience and the concrete objective of the campaign or content.
Hierarchy
Hierarchy should be analyzed together with the other variables, not in isolation. A good decision starts with your own data, your audience and the concrete objective of the campaign or content.
Document your assumptions and keep the data used. This makes future comparisons much more reliable.
Logo
Logo should be analyzed together with the other variables, not in isolation. A good decision starts with your own data, your audience and the concrete objective of the campaign or content.
Message
Message should be analyzed together with the other variables, not in isolation. A good decision starts with your own data, your audience and the concrete objective of the campaign or content.
Mobile
Mobile should be analyzed together with the other variables, not in isolation. A good decision starts with your own data, your audience and the concrete objective of the campaign or content.
Consistency
Consistency should be analyzed together with the other variables, not in isolation. A good decision starts with your own data, your audience and the concrete objective of the campaign or content.
Recommended tool
Frequently asked questions
Can I use an average found online?
The right answer depends on the context, available data and objective. Use FaceTube tools to test your own assumptions.
Should I aim for a precise number?
The right answer depends on the context, available data and objective. Use FaceTube tools to test your own assumptions.
How do I compare two accounts?
The right answer depends on the context, available data and objective. Use FaceTube tools to test your own assumptions.
Should I update this guide?
The right answer depends on the context, available data and objective. Use FaceTube tools to test your own assumptions.
Which FaceTube tool should I use?
The right answer depends on the context, available data and objective. Use FaceTube tools to test your own assumptions.
How can I avoid a misinterpretation?
The right answer depends on the context, available data and objective. Use FaceTube tools to test your own assumptions.
Conclusion
The best benchmark is one you can explain, reproduce and compare over time. FaceTube therefore favors visible assumptions and simple tools over promises.