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YouTube banner size: design principles

Design a banner that adapts to different screens without depending on one crop.

Illustration: YouTube banner size: design principles
Short answer: do not start from a universal number. Use your own data, an explicit formula and several scenarios.
Reserved advertising placement

Safe area

Safe area should be analyzed together with the other variables, not in isolation. A good decision starts with your own data, your audience and the concrete objective of the campaign or content.

Hierarchy

Hierarchy should be analyzed together with the other variables, not in isolation. A good decision starts with your own data, your audience and the concrete objective of the campaign or content.

FaceTube tip

Document your assumptions and keep the data used. This makes future comparisons much more reliable.

Logo

Logo should be analyzed together with the other variables, not in isolation. A good decision starts with your own data, your audience and the concrete objective of the campaign or content.

Message

Message should be analyzed together with the other variables, not in isolation. A good decision starts with your own data, your audience and the concrete objective of the campaign or content.

Mobile

Mobile should be analyzed together with the other variables, not in isolation. A good decision starts with your own data, your audience and the concrete objective of the campaign or content.

Consistency

Consistency should be analyzed together with the other variables, not in isolation. A good decision starts with your own data, your audience and the concrete objective of the campaign or content.

Recommended tool

Open FaceTube calculators

Frequently asked questions

Can I use an average found online?

The right answer depends on the context, available data and objective. Use FaceTube tools to test your own assumptions.

Should I aim for a precise number?

The right answer depends on the context, available data and objective. Use FaceTube tools to test your own assumptions.

How do I compare two accounts?

The right answer depends on the context, available data and objective. Use FaceTube tools to test your own assumptions.

Should I update this guide?

The right answer depends on the context, available data and objective. Use FaceTube tools to test your own assumptions.

Which FaceTube tool should I use?

The right answer depends on the context, available data and objective. Use FaceTube tools to test your own assumptions.

How can I avoid a misinterpretation?

The right answer depends on the context, available data and objective. Use FaceTube tools to test your own assumptions.

Conclusion

The best benchmark is one you can explain, reproduce and compare over time. FaceTube therefore favors visible assumptions and simple tools over promises.