Which KPIs should you track for an influencer campaign?
Choose indicators according to the objective rather than tracking every available number.
Awareness
Awareness should be analyzed together with the other variables, not in isolation. A good decision starts with your own data, your audience and the concrete objective of the campaign or content.
Engagement
Engagement should be analyzed together with the other variables, not in isolation. A good decision starts with your own data, your audience and the concrete objective of the campaign or content.
Document your assumptions and keep the data used. This makes future comparisons much more reliable.
Traffic
Traffic should be analyzed together with the other variables, not in isolation. A good decision starts with your own data, your audience and the concrete objective of the campaign or content.
Conversion
Conversion should be analyzed together with the other variables, not in isolation. A good decision starts with your own data, your audience and the concrete objective of the campaign or content.
Cost
Cost should be analyzed together with the other variables, not in isolation. A good decision starts with your own data, your audience and the concrete objective of the campaign or content.
Quality
Quality should be analyzed together with the other variables, not in isolation. A good decision starts with your own data, your audience and the concrete objective of the campaign or content.
Recommended tool
Frequently asked questions
Can I use an average found online?
The right answer depends on the context, available data and objective. Use FaceTube tools to test your own assumptions.
Should I aim for a precise number?
The right answer depends on the context, available data and objective. Use FaceTube tools to test your own assumptions.
How do I compare two accounts?
The right answer depends on the context, available data and objective. Use FaceTube tools to test your own assumptions.
Should I update this guide?
The right answer depends on the context, available data and objective. Use FaceTube tools to test your own assumptions.
Which FaceTube tool should I use?
The right answer depends on the context, available data and objective. Use FaceTube tools to test your own assumptions.
How can I avoid a misinterpretation?
The right answer depends on the context, available data and objective. Use FaceTube tools to test your own assumptions.
Conclusion
The best benchmark is one you can explain, reproduce and compare over time. FaceTube therefore favors visible assumptions and simple tools over promises.