CPM Calculator
Calculate the cost per thousand impressions of a campaign.
How to use this tool reliably
Use inputs from the same reporting period and scope. Check the units before calculating, and keep a record of the assumptions so the result can be reproduced. For a commercial decision, compare several scenarios rather than relying on one isolated number.
Formula and how to read the result
The tool follows this logic: spend ÷ impressions × 1,000. The result is most useful when compared with a genuinely similar period, format, audience or campaign. A change is not automatically good or bad: connect it to the objective and to the quality of the traffic or audience.
Worked example
Illustrative example: with MAD 1,500 spend and 200,000 impressions, the calculation returns about 7.5 MAD CPM. This example is designed to verify the method; it is not an official benchmark, a guaranteed rate or a performance promise.
How to use the number in a decision
For a cost metric, a lower figure can indicate better efficiency only when outcome quality is comparable. A cheaper campaign may also bring less relevant traffic. Read the cost alongside conversion, interaction quality and the final business objective.
Important limitations
Social-media data varies by platform, niche, country, format, season, measurement source and audience quality. FaceTube performs a transparent calculation from the values you enter; it does not replace official platform analytics, a contract, a media study or financial advice.
Frequently asked questions
Is the tool free?
Yes, it works directly in the browser.
Is my data sent to a server?
In this interactive version, standard calculations are performed locally in your browser. No information is sent to our servers.
Is the result official?
No. It is a calculation or educational estimate based on the data entered.