RPM
Revenue per thousand views: a useful benchmark for estimating revenue from a number of views.
Simple definition
RPM, or revenue per mille, relates observed revenue to 1,000 units of consumption, commonly 1,000 views in a YouTube context. It turns a view volume into an economic reference based on your own revenue data.
Formula and example
RPM = revenue ÷ views × 1,000. Example: MAD 1,500 revenue from 100,000 views gives an RPM of MAD 15. At that RPM, 200,000 views would correspond to MAD 3,000 if other conditions remained comparable.
How to interpret this KPI
RPM summarizes observed monetization but can change with geography, season, format, audience, the share of monetized views and the revenue sources included by the analytics tool. A monthly average is not a guaranteed future rate.
Do not confuse it with
RPM is not CPM. CPM generally reflects advertiser cost for a volume of ad impressions, while RPM relates creator revenue to views or another defined unit.
Practical use in Morocco
For a channel in Morocco, use your actual RPM from YouTube Analytics or the relevant revenue source rather than a figure copied from a forum. Work in MAD if your budgeting is in dirhams and document the time period used.
Best practices
- Keep the same definition and denominator when comparing two periods.
- Segment by platform, format, campaign and audience before drawing conclusions.
- Always add context: objective, period, budget and data source.
- Prefer your own first-party performance data over external benchmarks when available.
When a platform or analytics tool uses a different scope, its documented definition takes precedence. See our methodology for assumptions and limitations. FaceTube methodology.
Frequently asked questions
How do you calculate RPM?
Divide revenue by views and multiply by 1,000, while checking the exact revenue and view scope.
Is RPM fixed?
No. It can vary substantially by period, audience, format and monetization.
Why are RPM and CPM different?
They describe different scopes: creator revenue versus advertiser cost.