Free tools for creators, influencers and brands in Morocco
B2B brief

Prepare an influencer campaign

This form turns your needs into a structured brief. The interactive version sends nothing until you configureleadEndpointinassets/config.js.

Illustration: Prepare an influencer campaign
Before sending

A good brief reduces back-and-forth

Specify the objective, audience, format, rights, date and budget. Avoid vague requests such as “go viral” or “guarantee sales.”

Privacy

Without a configured endpoint, the submission is saved only in the browser and can be copied. After connecting a service, adapt the privacy policy to the actual processing.

What makes a usable campaign brief

A useful brief states the desired outcome, target audience, geography, platform, format, number of deliverables, dates, budget and how content may be reused. Add brand constraints, mandatory elements and exclusions so the creator can price the actual work.

Rights, exclusivity and amplification

An organic post, reuse on brand-owned channels and paid advertising are different scopes. State duration, territories, media, editing permission and any category exclusivity. These factors can change price independently of follower count.

How to compare quotes

Compare line by line: creation, shooting, editing, publishing, rights, exclusivity, travel, versions and reporting. Then connect price to the campaign KPI without demanding a guaranteed outcome. For awareness use reach, views or CPM; for interaction use engagement or CPE; for performance use clicks, leads or conversions.

Use the calculators and the guide to influencer costs in Morocco to prepare assumptions.